When a concert becomes part of the hotel experience.
At Leonardo Royal Düsseldorf Königsallee, SFERIA brought the excitement of the Backstreet Boys into the hotel.
Auf Deutsch lesen
A major concert can shape the mood of an entire city. When the Backstreet Boys came to Düsseldorf, the Leonardo Royal Hotel Düsseldorf Königsallee brought that excitement into its own guest experience.
The hotel’s SFERIA screens featured a special Backstreet Boys-themed presentation in place of the usual visual content, alongside the hotel’s themed decoration. The existing installation became part of the occasion.
According to the hotel team, guests and staff alike were enthusiastic about the experience. It is a practical example of how a hotel can connect its spaces with the events that bring people to a destination.
SFERIA can support a hotel’s own event communication alongside virtual live concerts, panoramic views and curated art. Concerts, seasonal celebrations, local events and special occasions can each give the same installation a different role.
Same hardware. Different experience. Whenever the moment calls for it. Thank you to Wail Dahbi, Lisa Pitsch and the team at Leonardo Royal Düsseldorf for embracing the idea.
